The much-loved global brand Krispy Kreme has opened a new store today on Level 1 in The Square Town Centre, Tallaght just in time for Christmas.

Krispy Kreme first arrived in Ireland in 2018 and has proven to be hugely popular with customers here.

Krispy Kreme was founded by Vernon Rudolph in 1937 who bought a secret doughnut recipe from a New Orleans chef and began selling Krispy Kreme doughnuts to local grocery stores. 85 years later, it is a worldwide sensation and globally recognisable brand.

Emma Leonard from Sigma Retail Partners, the asset managers for The Square Town Centre, said “Krispy Kreme has a very loyal following around the world and indeed in Ireland, and it is with great pleasure that we welcome them into The Square. The new store will be a driver of additional customer traffic into the shopping centre and with new retailers recently joining The Square including Penneys, The Square is buzzing with activities this Christmas season!”

The Square Town Centre currently has 160 retail units and more than 2,400 car spaces, with recent stores opening this year that include Penneys, Zambrero, Sugar Dolls and Bubbled. It was acquired by US private equity giant Oaktree Capital in 2018 and is asset managed by Sigma Retail Partners. The Square Town Centre consists of 577,500 sq. ft located on a site of 27 acres. Hugely popular with shoppers, the centre attracts footfall of over 15 million people each year.